Brand Standards

NREL's brand standards provide tools, assets, templates, and guidance on how to communicate the laboratory's mission, values, and culture.

Brand Principles

We are "One NREL"—a network of researchers, support staff, entrepreneurs, and partners dedicated to the transition to a clean energy future. We communicate this ambitious work through authentic, modern, simple, and clean branding. See our brand principles to learn about our guiding brand values and attributes.

Visual Brand Elements

See our visual brand elements for guidance on conveying the NREL brand through appropriate use of its logo, photographs, typographic hierarchy, and color palette.

Brand Protection

NREL and its parent organization, the Alliance for Sustainable Energy LLC, have trademarked various words and identifiers to protect and promote the NREL brand. See a list of all Alliance and NREL trademarks.