NREL's approved typefaces (aka typography) and color palette are strong components of the laboratory's identity that ensure its communications materials provide a consistent look and feel.

Colors

NREL's color palette:

  • Supports the broad spectrum of NREL's technologies
  • Features signature and secondary palettes that complement the blue in NREL's logo
  • May be used in graphics, text (including headers and subheads), pull quotes, and other accent text.
PaletteColorPMSCMYKRGBHexadecimal
PrimaryBlue 3005c100C 31M 0Y 0K0 123 189#0079C2
SecondaryBlue 2995c90C 11M 0Y 0K0 164 228#00A4E4
Yellow 138c0C 42M 100Y 1K246 160 26#F7A11A
 123c0C 24M 94Y 0K255 196 37#FFC423
Green 370c56C 0M 100Y 27K94 151 50#5D9732
 376c50C 0M 100Y 0K141 198 63#8CC63F
Gray 431c11C 1M 0Y 64K106 115 123#5E6A71
 428c2C 0M 0Y 18K207 212 216#D1D5D8
Tertiary*Red 181c0C 74M 100Y 47K147 60 6#933C06
 180c0C 79M 100Y 11K217 83 30#D9531E

*Can only be used in tertiary elements such as charts, graphs, chapter headings, etc.

Typography

NREL uses a widely available typeface set that is easy to incorporate into print and electronic media. These preferred typefaces or acceptable substitutions should be used in all NREL materials:

  • Myriad
  • Times New Roman
  • Arial
  • Calibri
  • Roboto.

When our communication materials are in print or a large format—such as posters, banners, or exhibits—Myriad is the preferred typeface. It comes in several styles and weights, which provide various options for body text, titles, and headlines.

Preferred
Examples of the preferred typefaces, Myriad and Times New Roman.
Acceptable Substitutes
Examples of the acceptable substitute typefaces, Arial and Calibri.
Web
Example of the web font, Roboto.

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Last Updated Feb. 12, 2025